Founded : 1935
Activities : Retailing fine jewelry and operating leased fine jewelry department stores
Parent Company : Finlay Enterprises
Stockists : 122 locations
Origin : Oakland, CA
Crescent Jewellers was founded in 1935 with the opening of our first store in Oakland, California. “Cater to the needs of every customer” was our business philosophy then, just as it is today.
Crescent Jewellers is now a division of Friedman’s Jewelers, currently part of Finlay Fine Jewelers. We are now the largest specialty retailer of jewelry in our market of 23 southeastern, southwestern and mid-western states.
Our convenient locations, exceptional customer service, financing plans available to qualified buyers through third party bank partners, and well-trained, friendly personnel will continue to be key factors in our growth. Our relationships with our guests are also crucial to our success.
We’ve got the formula for success. We pride ourselves, not only on the quality of our product, but also on the delivery of goods and service. We offer not only beautiful gemstones and precious metals, but also a smile and excellent customer service that keeps our customers coming back time and time again.
As always, our passion is working with each of our customers to make sure that the jewelry they ultimately select always matches the emotion they want it to communicate. And with over 600 Friedman’s and Crescent locations, the right jewelry is always nearby.
A Tale of Two Brothers in the 1920s
The history of Friedman’s may be traced to two brothers, Abraham and Benjamin Friedman, in south Georgia. In 1909, a merchant named Sam Segall came to the town of Savannah on the coast of Georgia, where he founded a jewelry store. In 1920, he died, and his two nephews Abraham and Benjamin took over the business. Because their name was Friedman, they changed the name of Segall’s store. At some point Abraham moved away from Savannah, heading north to Augusta, on the Georgia-South Carolina line. Benjamin stayed behind, and in time they split up their holdings, which consisted of seven stores.
By all appearances the parting was amicable, and the two agreed that neither would interfere in the other’s territory until their companies had grown more. Thus out of the line of Abraham came A. A. Friedman, an Augusta-based jewelry chain with 127 stores in 1997; and from the line of Benjamin came Friedman’s Inc. For generations, it appeared that there would be no conflict between the descendants of Abraham and the descendants of Benjamin, because both were family-owned businesses.
However, by the late 1990s, Benjamin’s former stores would no longer belonged to Benjamin’s children. By contrast, A. A. Friedman remained under the control of the Augusta, Georgia Friedmans. Ultimately the two companies would clash over the right to the Friedman name, but before the owners of Friedman’s took their troops into the fray, an empire would have to be built.
Friedman’s Inc. was a chain of some 600 specialty retail jewelry stores throughout the southeastern United States and adjoining areas. Based in Savannah, Georgia, it had stores in 22 states, and sells to a low- to middle-income clientele in the 18-to-45 age bracket.
The company maintains its position as “The Value Leader” (a registered trademark) among specialty retail jewelers by offering a wide selection of merchandise, prices comparable to those of such principal competitors as Zale’s, and strong customer service. Founded in 1920, Friedman’s remained outside the limelight until its purchase by the Morgan Schiff & Co. investment firm in 1990.
Since then it has experienced explosive growth, in the process employing a strategy that focuses on “power strip centers” (or power strip malls) as opposed to large upscale shopping malls. This allowed it to operate at considerably lower overhead than jewelers selling from more prestigious locations, and during the mid-1990s Friedman’s rapid expansion elicited a great deal of interest in the financial community. By the latter part of the decade, however, it had experienced growing pains which led to a shuffle of upper-level management.
We are not affiliated with the 2 jewelry stores located in Illinois.